By Nathan Shaw

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Personal Branding

In this activity we had to look at who was our demographic and how we wished to design our sight accordingly

First I wanted to create something that represented me so I made an adaptation of my signature. I wanted this to become the Logo for my site and by having it on every page it shows a certain level of continuity and repetition.

I the developed my signature into a short fluid tag in which I drew in Illustrator and then I proceeded to edit a few features.

After I was happy with my design my next aim was to make a more professional looking logo which still was based on my original idea of an adaptation of my signature.

My next objective when thinking of the branding and audience, was the colour, theme and background. I decided to go for darker colours as it had a sleeker more professional look to it.